CI&T Study: To Create Lean and Mean Demand Forecasts, Move to Real-Time Data Sharing

Toilet paper. Hand sanitizer. Cleaning products. What do these products all have in common? They were in high demand during the pandemic -- and they were virtually impossible to find. The extreme, rapid shifts in consumer behavior during the pandemic reaffirmed several underlying issues with retailer and CPG brand collaboration. Traditionally, inconsistent data sharing and